Senior CRM & E-Mail Marketing Manager (m/f/d)
Permanent position | Full-time | Ochtrup
GGM Gastro – Who are we, anyway?
Who doesn’t love enjoying great food and drinks in restaurants, snack bars, and bars? But have you ever wondered where your favorite restaurant gets all its kitchen equipment from? The answer is us – GGM Gastro!
As Europe’s market leader in catering equipment, we’ve been making life easier for countless restaurateurs for over 20 years with our professional equipment.
30 locations, 1200 employees – and our journey has only just begun.
Become part of the GGM family and grow together with us.
Who doesn’t love enjoying great food and drinks in restaurants, snack bars, and bars? But have you ever wondered where your favorite restaurant gets all its kitchen equipment from? The answer is us – GGM Gastro!
As Europe’s market leader in catering equipment, we’ve been making life easier for countless restaurateurs for over 20 years with our professional equipment.
30 locations, 1200 employees – and our journey has only just begun.
Become part of the GGM family and grow together with us.
You can achieve great things with us! Your responsibilities at a glance
As a CRM Manager, you will be responsible for the strategic and operational development of our customer relationship management.
- Expanding our newly launched CRM platform and ensuring its continuous development
- Designing, implementing, and optimizing marketing automation along the customer journey
- Developing and implementing customer lifecycle campaigns to increase customer retention, activation, and reactivation
- Planning and executing email, newsletter, and WhatsApp campaigns
- Further developing and optimizing transactional mailings (e.g., order, shipping, and service communications)
- Creating target-group-specific segments and personalized communication channels
- Development and implementation of international CRM strategies for new markets
- Analysis of relevant KPIs, creation of reports, and continuous optimization of initiatives
- Close collaboration with marketing, e-commerce, product management, IT, and other departments
- Ensuring consistent and customer-centric communication across all relevant channels
- Independent planning, prioritization, and implementation of CRM projects
Your expertise matters! Our desired profile
- Several years of professional experience in CRM, email marketing, or marketing automation
- In-depth knowledge of CRM systems, customer journeys, lifecycle and newsletter marketing, and data-driven customer engagement
- Experience with segmentation, personalization, and the design and optimization of automated communication channels
- An analytical approach to work and proficiency with KPIs, reporting, and performance optimization
- High level of personal responsibility, a hands-on approach, and strong project and coordination skills
- Strong communication skills and a passion for collaborating with diverse teams and stakeholders
- Affinity for digital business models, e-commerce, and international markets
We take care of you! Your benefits at GGM Gastro
A structured Onboarding
Catering
For your Health
For your Wallet
Look forward to additional benefits, which we will be happy to share with you during the interview.
Note on application expenses:
Please note that any reimbursement by our company of expenses incurred in connection with the interview, including travel expenses, accommodation and meals, is expressly excluded.
View All Benefits »- A smooth start – clear processes and your personal buddy will help you quickly find your way around.
- Individual onboarding – you will receive a targeted introduction to your tasks, our tools, and company processes.
- Quick integration – we encourage team interaction so that you immediately feel part of GGM Gastro.
- Focused development – training sessions and regular feedback will support your professional and personal growth.
Catering
- In-house canteen with fresh, affordable lunches for 4€ per meal.
- Free coffee bar, beverages, and fresh fruit.
For your Health
- EGYM Wellpass for access to over 13,500 sports and wellness studios.
- Subsidy of €125 for workplace glasses.
For your Wallet
- Anniversary bonuses.
- Health bonus (5% of your semi-annual gross salary for complete absence of sick leave).
- Christmas bonus.
- Employee discounts and offers through Corporate Benefits.
- Generous subsidy for your eclara electric car lease
Look forward to additional benefits, which we will be happy to share with you during the interview.
Note on application expenses:
Please note that any reimbursement by our company of expenses incurred in connection with the interview, including travel expenses, accommodation and meals, is expressly excluded.
Speculative applications are also welcome!
Senior CRM & E-Mail Marketing Manager (m/f/d)
Permanent position | Full-time | Ochtrup
GGM Gastro – Who are we, anyway?
Who doesn’t love enjoying great food and drinks in restaurants, snack bars, and bars? But have you ever wondered where your favorite restaurant gets all its kitchen equipment from? The answer is us – GGM Gastro!
As Europe’s market leader in catering equipment, we’ve been making life easier for countless restaurateurs for over 20 years with our professional equipment.
30 locations, 1200 employees – and our journey has only just begun.
Become part of the GGM family and grow together with us.
Who doesn’t love enjoying great food and drinks in restaurants, snack bars, and bars? But have you ever wondered where your favorite restaurant gets all its kitchen equipment from? The answer is us – GGM Gastro!
As Europe’s market leader in catering equipment, we’ve been making life easier for countless restaurateurs for over 20 years with our professional equipment.
30 locations, 1200 employees – and our journey has only just begun.
Become part of the GGM family and grow together with us.
You can achieve great things with us! Your responsibilities at a glance
As a CRM Manager, you will be responsible for the strategic and operational development of our customer relationship management.
- Expanding our newly launched CRM platform and ensuring its continuous development
- Designing, implementing, and optimizing marketing automation along the customer journey
- Developing and implementing customer lifecycle campaigns to increase customer retention, activation, and reactivation
- Planning and executing email, newsletter, and WhatsApp campaigns
- Further developing and optimizing transactional mailings (e.g., order, shipping, and service communications)
- Creating target-group-specific segments and personalized communication channels
- Development and implementation of international CRM strategies for new markets
- Analysis of relevant KPIs, creation of reports, and continuous optimization of initiatives
- Close collaboration with marketing, e-commerce, product management, IT, and other departments
- Ensuring consistent and customer-centric communication across all relevant channels
- Independent planning, prioritization, and implementation of CRM projects
Your expertise matters! Our desired profile
- Several years of professional experience in CRM, email marketing, or marketing automation
- In-depth knowledge of CRM systems, customer journeys, lifecycle and newsletter marketing, and data-driven customer engagement
- Experience with segmentation, personalization, and the design and optimization of automated communication channels
- An analytical approach to work and proficiency with KPIs, reporting, and performance optimization
- High level of personal responsibility, a hands-on approach, and strong project and coordination skills
- Strong communication skills and a passion for collaborating with diverse teams and stakeholders
- Affinity for digital business models, e-commerce, and international markets
We take care of you! Your benefits at GGM Gastro
A structured Onboarding
Catering
For your Health
For your Wallet
Look forward to additional benefits, which we will be happy to share with you during the interview.
Note on application expenses:
Please note that any reimbursement by our company of expenses incurred in connection with the interview, including travel expenses, accommodation and meals, is expressly excluded.
- A smooth start – clear processes and your personal buddy will help you quickly find your way around.
- Individual onboarding – you will receive a targeted introduction to your tasks, our tools, and company processes.
- Quick integration – we encourage team interaction so that you immediately feel part of GGM Gastro.
- Focused development – training sessions and regular feedback will support your professional and personal growth.
Catering
- In-house canteen with fresh, affordable lunches for 4€ per meal.
- Free coffee bar, beverages, and fresh fruit.
For your Health
- EGYM Wellpass for access to over 13,500 sports and wellness studios.
- Subsidy of €125 for workplace glasses.
For your Wallet
- Anniversary bonuses.
- Health bonus (5% of your semi-annual gross salary for complete absence of sick leave).
- Christmas bonus.
- Employee discounts and offers through Corporate Benefits.
- Generous subsidy for your eclara electric car lease
Look forward to additional benefits, which we will be happy to share with you during the interview.
Note on application expenses:
Please note that any reimbursement by our company of expenses incurred in connection with the interview, including travel expenses, accommodation and meals, is expressly excluded.
Contact
We're here to help:
Mon – Fri 8am-12pm and 2pm-4pm (CET)
E-Mail: bewerbung@ggmgastro.com
